Assignment -9 (A Reflection on Semiotics)
Colour can evoke intense Warm colors can evoke different emotions than cool colors and bright colors can create different feelings than muted colors. It all depends on how the psychological effects of color are being used. Colors can make us feel happy or sad, and they can make us feel hungry or relaxed. These reactions are rooted in psychological effects, biological conditioning and cultural imprinting. The why different colors can affect emotions depends largely on a color’s brightness, shade, tint or tone and whether it’s cool or warm toned. Let’s take a look at some of the effects colors can have on how you feel.
Colourful semantics are a targeted approach to support children with their sentence building and to teach them about sentence structure. It was developed by Alison Bryan and is now widely used with children experiencing language difficulties.
The signifier for example, traffic signals could in theory use these three colours: dark green, medium green and light green. It is easy to see that the lower safety margin between the signifiers would also decrease safety on the road.
Warm colours
Red, orange and yellow are next to each other on the wheel and are all warm colors. Warm colors often evoke feelings of happiness, optimism and energy. However, yellow, red and orange can also have an attention grabbing effect and signal danger or make you take action (think stop signs, hazard warnings and barrier tape). Red can also increase a person’s appetite.
Cool colors
Cool colors include green, blue, and purple. Cool colors are usually calming and soothing, but can also express sadness. Purple is often used to help spark creativity as it’s a mixture of blue (calm) and red (intense). If a company wants to display health, beauty or security, incorporate these colours.
Color symbolism
Color symbolism is the use of color as a representation or meaning of something that is usually specific to a particular culture or society. Context, culture and time are certainly important factors to consider when thinking about color symbolism.
The semiotics of colour
Colours. We all have our favourite one. In orchestrating experiences and communications, colour plays a role in delivering information, creating lasting identity, suggesting imagery and imparting symbolic value. The semiotics of colour is about the meaning we convey through colour as a sign. Semiotics establishes the meaning of a symbolic, iconic and indexical sign. Colour semiotics determines the meaning imparted by the sensation that an observer experiences when they look at the colour of such signs.
References
The surprising pattern behind color names around the world (2017). The surprising pattern behind color names around the world. [online] YouTube. Available at: https://youtu.be/gMqZR3pqMjg?t=97. [Accessed 7 Mar. 2021].
